Interesting story from Rajesh Setty about becoming a thought leader prior to selling your product. Not sure it’s for everyone and their products, but it’s worth listening to his story at the beginning of the video.

Rajesh Setty at The Founder Institute on Thought Leadership

Note: I seem to be having issues embedding Vimeo videos into WordPress. If anyone has solved this issue, please let me know. And yes, I’ve tried using the WP Shortcodes.